Some (Surprising?) Mobile Statistics
Here’s a pretty interesting list of mobile marketing statistics compiled by SEO Consultants. A few that stand out to us….
1. 91% of smartphone owners have their phone within 3 feet at all times.
It’s easy to read this as evidence of the smartphone becoming indispensable in our lives. But consider another fact: More than half of a person’s mobile phone usage is spent on apps. Apps are what make our phones so indispensable. If your event is not thinking about apps, why not?
2. In 2011, the use of QR codes increased by 300%.
The death of QR codes has been greatly exaggerated. This is a cool, simple, easy technology and a great fit for mobile. Now that people are figuring out that they are enormously flexible, they are also becoming a perfect fit for meetings. QR readers are not something you find in a mobile-web app. This is a feature for native apps only. Watch for native apps to continue to integrate more tightly with phone hardware to improve the mobilized meeting or event.
3. Mobile coupons are 10x more likely to be used than traditional paper coupons.
Meeting planners are already using the mobile advertising inventory in our apps to generate awareness and booth visits at events—a huge boost for sponsors. By including mobile in sponsorship and exhibitor packages, meeting planners can tap into new revenues. What we have’t seen as much is the use of mobile coupons. Coupons need not be the boring 10% off variety—especially for B2B and professional associations events. Thinking outside the box can help you create event greater value for your mobile sponsors—and increased revenues.
4. 61% of people said that if they tried to access a website on their mobile device but couldn’t because the site isn’t optimized for mobile, they would visit the website of a competitor.
Sponsors need to understand this challenge before buying a mobile sponsorship. If you don’t work with your sponsors to ensure a good mobile experience, they won’t receive much value.
5. 61% of smartphone users use their smartphone to make local searches.
Don’t underestimate the value of local content when you are building an event app.—especially for your business travelers. People need local information. If your event app doesn’t have local content, you will lose your attendees to another app. That means less visibility for your sponsors and less engagement for you.
There are a lot more interesting facts to consider. You can read more here.
