All of SwiftMobile’s apps include Twitter feeds which let users follow an event or venue by a hashtag. Twitter is a great way to keep attendees up-to-date on event happenings—even if they aren’t Twitter users.
The trick, of course, are hashtags that work and make sense. To do that, you have to decide on a goal first. If you’re focus is, for example, on quick event headlines, you want want as hashtag like #eventNEWS.
If you’re focussed on featuring greater exhibitors, a hashtag like #eventSPTLGHT (spotlight) make make more sense .
For more hashtags tips, check out this article by Rupert Staines at B2B Marketing. As Staines, notes the same suggestions can apply to hashtags on Instagram.
photo credit: Simon Collison