Michelle Bruno asks a great question over at TSNN.
“What is it,” she writes, “that B2B event organizers are trying to hide?” She goes on to look at the reluctance of event planners to engage in something that can be perceived as an employee “joyride” and how gamefication of events and meetings can be used to enhance the objectives of stakeholders.
Some day, somewhere, sometime, people will stop debating whether to go with mobile web or native. But that’s not a conversation that shows much sign of ending soon.
What Business Travelers Really Do With Their SmartPhones (Or, Why SwiftMobile’s “Nearby” Feature Is So Hot)
A new ComScore report offers insights into how people are using their smartphones when staying a a hotel. For starters, the study revealed that 51% of people used smartphones for travel-related products, services and content in the last three months. Four out five accessed both air and hotel information.
According to a Hotels.com survey, when it comes to amenities, hotel guests prefer Wi-Fi over high-end coffee makers, an iPod dock, video game systems and workout equipment/DVDs. The availability of Wi-Fi influences their decision on which hotel to book—and more than one-third—38%—aid free Wi-Fi was a must when staying at a hotel.
SAP just completed a series of Field Kick-Off Meetings (FKOM) for their global sales force. These meetings tookplace at the New Orleans Convention Center in New Orleans, Singapore’s Marina Bay Sands Convention Center, the Hilton Hotel in Buenos Aires, and the Milano Congressi in Milan—and SwiftMobile created the apps to support this worldwide effort. Approximately 17,000+ people attended these four events.