Michelle Bruno asks a great question over at TSNN.
“What is it,” she writes, “that B2B event organizers are trying to hide?” She goes on to look at the reluctance of event planners to engage in something that can be perceived as an employee “joyride” and how gamefication of events and meetings can be used to enhance the objectives of stakeholders.
What Business Travelers Really Do With Their SmartPhones (Or, Why SwiftMobile’s “Nearby” Feature Is So Hot)
A new ComScore report offers insights into how people are using their smartphones when staying a a hotel. For starters, the study revealed that 51% of people used smartphones for travel-related products, services and content in the last three months. Four out five accessed both air and hotel information.
SAP just completed a series of Field Kick-Off Meetings (FKOM) for their global sales force. These meetings tookplace at the New Orleans Convention Center in New Orleans, Singapore’s Marina Bay Sands Convention Center, the Hilton Hotel in Buenos Aires, and the Milano Congressi in Milan—and SwiftMobile created the apps to support this worldwide effort. Approximately 17,000+ people attended these four events.
The Accenture Technology Vision 2012 report is talking about context-based mobile services.
In this post over on ZDnet, Accenture chief technology innovation officer Gavin Michael says….
“CIOs and other IT leaders who have started to leverage contextual data to build a deeper understanding of consumer preferences and habits are establishing themselves as strategic players within their companies. They are teaming more effectively with functions such as sales and marketing and leveraging contextual services to drive new revenue and deliver more value for their businesses.”