CAMBRIDGE, MA—In the first half of 2012, SwiftMobile published new apps for meeting customers, upgraded venue apps for several meetings, and added several new features. In the process, the company set a high bar for mobile user engagement that it believes may be the best in the industry.
Michelle Bruno asks a great question over at TSNN.
“What is it,” she writes, “that B2B event organizers are trying to hide?” She goes on to look at the reluctance of event planners to engage in something that can be perceived as an employee “joyride” and how gamefication of events and meetings can be used to enhance the objectives of stakeholders.
SwiftMobile CEO Kathleen Gilroy was recently interviewed for an article in Meetings & Conventions, which outline some of the pitfalls meeting planners face when developing apps for their events.
Some day, somewhere, sometime, people will stop debating whether to go with mobile web or native. But that’s not a conversation that shows much sign of ending soon.