SwiftMobile Publishes New Apps, Sets New Benchmarks for Engagement
CAMBRIDGE, MA—In the first half of 2012, SwiftMobile published new apps for meeting customers, upgraded venue apps for several meetings, and added several new features. In the process, the company set a high bar for mobile user engagement that it believes may be the best in the industry.
SwiftMobile and AAPS Win Mobile App Award From Association Media & Publishing
SwiftMobile is delighted to congratulate the American Association of Pharmaceutical Scientists on winning two EXCEL awards from Association Media & Publishing.
Games Go Mobile At Meetings And Events
Michelle Bruno asks a great question over at TSNN.
“What is it,” she writes, “that B2B event organizers are trying to hide?” She goes on to look at the reluctance of event planners to engage in something that can be perceived as an employee “joyride” and how gamefication of events and meetings can be used to enhance the objectives of stakeholders.
SwiftMobile CEO Offer App Advice
SwiftMobile CEO Kathleen Gilroy was recently interviewed for an article in Meetings & Conventions, which outline some of the pitfalls meeting planners face when developing apps for their events.
A Sweet Infographic Lays Out The “Pros” and “Cons” of Native v. Mobile Web
Some day, somewhere, sometime, people will stop debating whether to go with mobile web or native. But that’s not a conversation that shows much sign of ending soon.
